Meet Our IoA Fellows

Kali Prasad Chiruvelli is a Data and Analytics executive with over 20 years of experience driving strategic insight, operational excellence, and customer-centered innovation across financial services and market research. As an Executive Director at JPMorgan Chase, he leads the Consumer Deposit Data & Analytics function, translating complex enterprise data into actionable intelligence that informs executive decision-making, strengthens governance, and delivers measurable business impact.

In his current role, Mr. Chiruvelli defines and executes data-driven strategies to support deposit growth, product optimization, and customer engagement. He partners across product, marketing, technology, risk, and compliance to establish performance metrics, design analytical roadmaps, and implement scalable reporting frameworks. He also oversees enterprise data governance initiatives to ensure integrity, consistency, and regulatory alignment. Through advanced modeling and behavioral analytics, he provides deep insights into customer cash flow patterns, overdraft behavior, and deposit dynamics—enabling balanced decisions that support both business performance and customer financial well-being.

He has played a key analytical leadership role in several major initiatives, including Chase Overdraft Assist, Chase Early Direct Deposit, and Chase Pay in 4. Across these programs, he conducted large-scale transaction analyses, built simulation and forecasting models, defined eligibility and performance metrics, and assessed customer adoption and repayment behavior. His work directly supported customer-centric innovation while maintaining strong financial and operational discipline.

Prior to joining JPMorgan Chase, Mr. Chiruvelli served as a Data Scientist at Philips Lighting, where he led retail analytics initiatives leveraging Visible Light Communication technology to analyze in-store shopper behavior. He developed predictive models and geospatial analytics frameworks that informed store layout optimization, promotional strategy, and digital engagement.

Earlier, as a Research Manager at J.D. Power in Singapore, he led flagship automotive studies including the Initial Quality Study (IQS), Customer Satisfaction Index (CSI), and Sales Satisfaction Index (SSI). He implemented standardized data transformation pipelines and rigorous statistical methodologies to produce industry benchmark metrics. His leadership also extended to the Automotive Media and Marketing Report, where he analyzed evolving media consumption trends among new-vehicle buyers to guide marketing strategy. In prior roles with TNS India and InRhythm Solutions, he led global data standardization and enterprise reporting initiatives.

Mr. Chiruvelli holds both a Master of Science and Bachelor of Science in Computers from Osmania University. He continues to advance analytics-driven strategy within consumer banking, combining technical depth, cross-functional leadership, and strong governance practices to align customer financial health with sustainable business growth.