Stage Two:
Present & Active

As businesses advance into Stage 2, a palpable urgency permeates their operations, fostering a culture of experimentation and a heightened emphasis on digital literacy. Formalised trials of emerging technologies, social media platforms and mobile solutions become increasingly prevalent.

Despite this progress, the senior leadership and C-suite remain somewhat hesitant to fully commit, resulting in a lack of cohesive strategy across departments. Nevertheless, functions like marketing and sales are actively engaging in testing and enhancing crucial interactions with visitors, leads and customers. They are also diligently gathering data to construct compelling arguments aimed at securing buy-in and sponsorship from senior leadership.

Data skills indicators

You used data from Google Analytics or similar tools to track your online performance.

Decision making indicators

The team refers to financial data and some limited non-financial data before making decisions.

Where to go next

We recommend improving your predictive models so you can start making better decisions, and considering how to expand your data collection.

If you have 5 minutes

Read our Blog on whether you need to upskill or reskill next.

If you have 45 minutes

Go through our Organisational Readiness for Data Transformation Workbook to identify your strengths and weaknesses in data planning.


Join the IoA

There are two ways to join the IoA to support digital transformation in your business:

Corporate Partnership

Get recognised as a progressive company that operates ethically and for the investment you make in your staff who receive access to IoA Membership benefits

Support your team’s professional development and the needs of your business with access to 1400+ hours of training from beginner to advanced, ranging from the first steps moving away from spreadsheets and intuitive decision making to MLOps

Receive exclusive opportunities for enhanced visibility for your company and special rates for in-person events

Sign up as IoA Corporte Partner
Individual Membership

Gain recognition for your professionalism, achieve your goals and work towards attaining the highest levels with Chartered status

Access structured career progression with custom tracks (Business Analyst with R and Data Analyst with Python) and upskill with specialist Tool Kits including Analytics for Accountancy & Finance and Data Engineering

Stay up to date with advancements in technology, changes in regulation and thought leadership with our monthly webinar, masterclass series and insights

Sign up as IoA Member