Stage Four:

Stage 4 is distinguished by a profound synergy amongst departments, fostering collaboration, information sharing and research exchange.

At this juncture, the Digital Customer Experience (DCX) assumes a central role in the business's operations, transcending platforms and departments. Leveraging Customer Relationship Management (CRM) software, the organisation achieves a unified view of customers across marketing, sales, sales-enablement and service functions. Insights garnered are instrumental in refining and advancing buyer personas.

All endeavours related to digital transformation are deliberate, characterised by meticulously defined short-term and long-term objectives, strategic investments and seamless alignment with the business's key performance indicators (KPIs).

Data skills indicators

You work with more data types and your company has a plan in place to expand the volume of data that you collect in order to gain a fuller picture. You have identified good sources of external data to bring into your decision making process.

Decision making indicators

Key decisions are taken after referring to a range of internal and external data patterns.

Where to next?

We recommend teams take a more strategic approach to integrating data transformation into their work flows to make better informed decisions and secure the competitive advantages you’ve begun to build.

If you have 45 minutes

Try working through the IoA Guide to Data Culture Change. Can you identify any areas in your organisation where you can make improvements?

Membership of the IoA gives you access to training to progress through every stage.

If you have 4 hours

It’s time to consider what analytics your rivals are using. Search through our 400+ courses on our Knowledge and Analytics section, filtering by industry sector. You’ll see all the common tools being used in your field. Most of our courses can be learnt in 4 hours.

Join the IoA

There are two ways to join the IoA to support digital transformation in your business:

Corporate Partnership

Get recognised as a progressive company that operates ethically and for the investment you make in your staff who receive access to IoA Membership benefits

Support your team’s professional development and the needs of your business with access to 1400+ hours of training from beginner to advanced, ranging from the first steps moving away from spreadsheets and intuitive decision making to MLOps

Receive exclusive opportunities for enhanced visibility for your company and special rates for in-person events

Sign up as IoA Corporte Partner
Individual Membership

Gain recognition for your professionalism, achieve your goals and work towards attaining the highest levels with Chartered status

Access structured career progression with custom tracks (Business Analyst with R and Data Analyst with Python) and upskill with specialist Tool Kits including Analytics for Accountancy & Finance and Data Engineering

Stay up to date with advancements in technology, changes in regulation and thought leadership with our monthly webinar, masterclass series and insights

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